MEDICAL IMAGING PRODUCT MANAGER-MARKETING
Company: Sterling Partners, LLC
Location: Stratford
Posted on: November 18, 2024
Job Description:
Product Manager -Life Sciences
Responsibilities and Duties
- Help develop and implement the business strategy ensuring goals
are achieved for long-term profitable growth and stability
- Define multiyear portfolio roadmaps, perform regular product
line gap analysis and portfolio reviews
- Bring market facing ideas and strategies, and expertise to
decision-making and strategic planning
- Develop and execute sales growth programs to drive incremental
share gains
- Maintain extensive knowledge of market conditions, technology
trends, and competitor landscape
- Help strategize, prepare and present business plans orally and
in writing for general review and approval
- Help building and maintaining customer relationships in general
and KOL partnerships in particular
- Lead and support voice of customer (VOC) research for the
business to identify key customer unmet needs
- Responsible for the grant generation process for
government-based grants in collaboration with outside
researchers
- Ability to mobilize, energize, and organize cross-functional
teams for success in winning and delivering complex projects
- Partner with marketing and other cross functional team members
in upstream identification of new opportunities, solution
definition and development and go-to-market planning, to ensure
unmet customer needs are addressed and differentiated solutions are
developed
- Lead and support business case creation for identified growth
opportunities
- Collect and analyze market data and define new target markets
by attending most US and some international trade shows and
customer site visits. Includes tracking of sales data, KPIs, and
dashboard. Use CRM (NetSuite)
- Drive the market introduction of new products
- Develop and support the downstream identification of
go-to-market and launch strategy, planning and execution, to ensure
customer awareness and alignment of solutions and needs
- Develop toolkits outlining strategy, key messaging, and
positioning that is disseminated to global markets for local
marketing efforts to drive demand generation through the creation
of local campaigns
- Work with Regional Sales Managers to identify and activate new
market opportunities globally that drive both demand and acceptance
of the company's scientific product solutions
- Role will include involvement in sales for Scientific
Qualifications and Experience
- Bachelor's degree, MBA preferred
- Ability to work in the office and remotely
- 5+ years Product Management experience, including plan
development and execution of international product launches
- 5+ years of experience in small animal imaging capital
equipment
- 10+ years total Sales/Marketing experience
- Strong upstream and downstream experience and skills, working
with complex technology
- Strong knowledge of global scientific research markets
required
- Strong knowledge of small animal imaging process highly
desired
- Strong strategic, analytical, and technical skills
- Strong oral and written communication and presentation
skills
- Ability to multi-task and work on multiple projects, with good
organizational skills
- Ability to work effectively, lead and collaborate in a
cross-functional team
- Ability to travel domestically and internationally as
necessary, anticipated travel 15 % of the time
Keywords: Sterling Partners, LLC, Perth Amboy , MEDICAL IMAGING PRODUCT MANAGER-MARKETING, Executive , Stratford, New Jersey
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